I’ve had such a great time working as a project manager and digital coordinator for Collaborative Publishing Solutions (CPS). Char Hodel, owner at CPS, put together an amazing, talented team that’s a joy to work with. When I had the opportunity to start fresh and make-over the Collaborative Publishing Solutions Website, naturally I was excited.
There’s always something about renovations / make-overs / redesign that appeals to me. Sure, starting a new website for a new brand is fun. But taking something and improving it is SO satisfying.
One of my goals for this new website was brand cohesion. It’s amazing how much just matching the colors and typography in a brand’s logo can accomplish! Another goal I had was consistency. Page layouts, content blocks, buttons, headings, and paragraph styles are all consistent throughout the website.
The layout of the old website had issues with difficult-to-read text, generic stock images, along with colors and fonts inconsistent with the brand.
For this redesign I focused on performance and cohesion. I ensured the typography and colors matched the logo, and pulled images that reflected the Collaborative publishing solutions organization.
Instead of using a pre-made WordPress theme, I started with a clean, bare-bones, modern starter theme from Underscores. I chose to use underscores because it gave me all the functionality I needed to get started, without any bloat. I then brought in a light-weight, modern responsive framework called Bulma.
This “need for speed,” is important for a website hosted on a typical WordPress hosting plan. When you go to a website in your browser, a few things happen behind the scenes:
If your server response time is a little slow (because you opted for a budget hosting plan, like most people), you can make up for it by making those “blueprints” smaller. This is why a lot of WordPress sites are slow to load - their “blueprints” are huge! Your browser has to process all that and render it. By choosing a lightweight starter theme and responsive framework, the Collaborative Publishing Solution’s Website loads up quickly.
Visit collabpub.com to see more.